01 — Background
Lianne Hedden accidentally went viral on TikTok less than a year after starting her one-woman candle company. She needed help managing her social media and customer outreach while she fulfilled orders. It turned into a true partnership that lasted two years.
02 — Creative process
My goal was to create a permanence to her brand that would last after I left. After collaborating on a brand book, I took over her email, social media, and blog which allowed her to focus on product development.
03 — Sample Campaign
Check out the Holiday 2021 launch package, including a blog entry and social posts.
The business grew to support the launch of a bath products line, in addition to a number of seasonal candle lines.
+100%
increase in social medial reach
+21%
increase in visitors
40
candles purchased but never used.