Carrie Anderson

Dynamic and motivated marketing communications manager with 10+ years of experience. Proven ability to create effective promotional and brand messaging, using market research and trend analysis to increase and control organizational branding. Expert in technical and conceptual content development of informational and promotional campaigns that engage customers and members of diverse communities with creative and targeted initiatives. Effective team leader who can build consensus across all organizational levels to create positive change.

Founder, CEO

Carrie Anderson, Writer

2016 — Present

Capitalizing on my passion for writing, I founded a full-service communications and content development consultation service, lending expertise to corporate and individual clients in all aspects of messaging, branding, and communications strategy.

I craft and deliver client communications that align with corporate messaging objectives, including, but not limited to, press releases, blogs, and reports.

Marketing Consultant

Bookelicious

2022 — 2023

Led B2C e-commerce efforts for a startup children’s bookseller.
Created an affiliate marketing program and recruited social media affiliates.
Drafted B2B sales materials targeting schools and teachers.
Ran social media accounts, including Facebook and Twitter.

Communications Coordinator

Old Dominion University Libraries

2016-2019

Spearheaded planning, ideation, development, and fine-tuning of effective marketing communications strategy. Created effective communications campaigns with creative accountability for press releases, direct mail and email, newsletters, marketing collateral, social media content, and web copy. Managed related projects and served as primary coordinator and planner of special events aimed at engaging faculty, alumni, staff, and students.

• Significantly increased social media audience, doubling Twitter followers, growing Twitter impressions 10x, increasing Facebook likes, and launching an Instagram account that grew to 200+ followers and 200 impressions per week.

• Contributed content for the University Librarian's State of the Libraries speech.

• Managed community-wide reading program, including funding acquisition, scheduling, leading stakeholder meetings, and organizing kick-off events.

• Authored stories to highlight staff and services that were published in campus and regional publications.

Assistant Editor

Military Newspapers of Virginia

2015 - 2016

Supported publication of a bi-weekly newspaper through editing, copy-editing, and proofreading 12–16 pages of content. Coordinated paper layout and maintained editorial authority over special sections, supplemental publications, and two Facebook pages. Drove development of a supporting website that served area military families.

• Served as lead editor in the creation and launch of a new website and created a weekly e-newsletter for the site.

Communications Project Manager

WorldatWork

2012 - 2014

Created and managed internal, external, print, and digital communications projects, providing editorial content and layout design for publications and ensuring adherence to all brand standards. Conducted market research to create and implement effective communications campaigns to increase engagement. Created targeted online resources for use by teams to track and monitor public policy development and changes.

Public Policy Analyst